GreenLight

Volkswagen

• Client: Grabarz & Partner
• Project: Internet and TV trailers
• Task: Cast Karl Lagerfeld for appearance in new Volkswagen Golf "Style" commercial

GreenLight managed talent negotiation for the new Golf "Style" campaign, working in partnership with Volkswagen and its agency Grabarz & Partners to secure Mr. Lagerfeld's participation. The 30-second spot features Karl Lagerfeld as himself photographing the VW cars with help from his muse, Baptiste Giabiconi. The commercial is directed by the acclaimed director, Johan Renck, who previously shot music videos for Madonna, Kylie Minogue and Robbie Williams.

See The Other Volkswagen Commercial - Incorporating the German tradition of extraordinary performance in past World Cup games.