Private Health Management

  • Client: Private Health Management
  • Project: Print campaign & company web site
  • Task: Clearing the use of Duke Ellington

Private Health Management, a health-care company that promises excellence in medicine, was looking for iconic figures to exemplify its mission statement. Duke Ellington, a prolific musician whose career spanned half of the 20th century, represents just what Private Health Management wanted to communicate. GreenLight cleared the necessary rights to use Duke Ellington’s likeness in promotional materials worldwide for six months.