GreenLight

Nikon

• Client: Nikon
• Project: Multimedia campaign
• Task: Clearing the use of Neil Armstrong's name

Nikon exemplifies its tagline, “At the heart of the image,” in its worldwide promotional campaign “I AM” by associating an everyday occurrence with an iconic moment in history. In the campaign, a child’s first steps become a historically relevant milestone with the words “I am Neil Armstrong.” GreenLight cleared the use of Armstrong’s name for two years.