HSBC

  • Client: HSBC
  • Project: Internet and print campaign
  • Task: Clearing the landmark rights to the Eero Saarinen's Tulip Chair

HSBC wanted to include a photograph of designer Eero Saarinen’s famous Tulip Chair in its marketing materials. HSBC’s ad agency, RMG Connect, contacted GreenLight to clear the rights for use of this landmark. GreenLight successfully negotiated the appropriate clearances and the photograph appeared in client brochures, web banners, and six versions of a print ad in France for one year.