Groupe Novalis Taitbout

  • Client: OKO
  • Project: TV, Internet, and print campaign
  • Task: Clearing the use of Assia El Hannouni

Groupe Novalis Taitbout is a major figure in social protection — including pensions, health care, and social insurance — in France. The company’s promotional campaign highlights its policy of offering health-care coverage without bias against preexisting conditions. Assia El Hannouni — best known for winning eight gold metals for France in the 2004 and 2008 Paralympic Games — was the perfect spokesperson for the company. Working with Groupe Novalis Taitbout’s ad agency OKO, GreenLight cleared the rights to El Hannouni’s likeness and the campaign ran worldwide for one year.