Edwards Lifesciences

  • Client: Edwards Lifesciences
  • Project: Promotional campaign for Transcatheter Heart Valve Program
  • Task: Clear the name and likeness of Thomas Edison and his designs

In order to emphasize its message of innovation, Edwards Lifesciences — the global leader in the science of heart valves and hemodynamic monitoring — wanted to use Thomas Edison’s likeness and his designs in a campaign promoting its Transcatheter Heart Valve Program. GreenLight successfully secured the clearances, which required approval from the Charles Edison Fund.