Deltapine

  • Client: Deltapine
  • Project: Print campaign
  • Task: Clear name, likeness, and works of Thomas Edison and the Wright Brothers

Deltapine, an industry leader in cotton seeds and products, tasked Brighton ad agency with developing a print campaign that tied in with the company’s message of innovation. The resulting “Game Changer” campaign compared Thomas Edison’s and the Wright Brothers’ innovative works to the latest product offerings from Deltapine. GreenLight, which represents both Thomas Edison’s and the Wright Brothers’ estates, cleared the necessary rights for the print campaign, which ran from October to June, 2010.