Citibank

  • Client: Communion W
  • Project: Citibank I.T Platinum card print campaign
  • Task: Clear personality rights and artist copyright for Andy Warhol

Citibank tasked its agency, Communion W, with promoting the launch of a cross-branded credit card with I.T, a chain of clothing boutiques in Hong Kong. Andy Warhol was the natural choice for the face of the client’s “Live to Inspire” campaign. GreenLight, which represents The Andy Warhol Foundation, cleared the required permissions for the campaign to run in Hong Kong.