GreenLight

CHEVY

• Client: Chevy
• Project: Television commercial
• Task: Clear the rights to Thomas Edison

Carmaker Chevy wanted to include Thomas Edison in a new commercial for the Chevy Volt, which features several "great moment in electricity." GreenLight – which represent the Edison estate – was able to clear the rights to the icon's likeness. The spot premiered during this year's Super Bowl to 111 million viewers, the highest viewership of any show in television history.