GreenLight

Chevron

• Client: Young & Rubicam
• Project: Chevron TV commercial
• Task: Clear the use of Admiral Richard E. Byrd, Floyd Bennett, and Charlie Duke

Chevron, a multinational energy company, and its agency Young & Rubicam created a campaign to illustrate how Chevron is helping to power the world. Young & Rubicam wanted to use world-famous explorers to illustrate the idea that Chevron was navigating a new frontier. GreenLight was enlisted to clear images of Admiral Richard E. Byrd and Floyd Bennett, the duo who attempted the first flight over the North Pole, and Charlie Duke, the youngest of only 12 astronauts to land on the moon. GreenLight worked with the three estates and obtained the appropriate clearances.