GreenLight

BRIDGESTONE

• Client: Bridgestone Tires
• Project: Television commercial
• Task: Locating and clearing clips from a variety of sources

Bridgestone and its agency the Richards Group/Spotmakers approached GreenLight about a television commercial for Blizzak snow tires. The ad featured footage of cars sliding in snow and was set to the tune of "Slip Sliding Away." GreenLight sourced and cleared the rights to footage of sliding cars from various nontraditional footage sources, including YouTube, local news stations, and weather chasers.