BAXTER

  • Client: Baxter International, Inc.
  • Project: Multimedia campaign and company web site
  • Task: Clear the rights to Albert Einstein

Baxter International, a medical equipment manufacturer, and its agency Quiller & Blake/F.E.M. wanted to feature Albert Einstein in a multimedia campaign for a new product that used the tagline "Think Smart. Think Baxter." GreenLight — which represents Einstein's estate — was able to secure the rights to the icon's likeness.