GreenLight Rights Clearance for Music, Video, Film, TV and Talent Negotiation 0;URL=index2.html rights clearances, rights services, celebrity representation, rights representation, talent negotiation, properties, estates, identity management Rights clearance for music, film clips, celebrities and iconic properties. Rights Clearance for music, film clips, celebrities and iconic properties. Enter © 2008 by Corbis Holdings, Inc. All visual media © by Corbis Holdings, Inc. and/or its media providers. All Rights Reserved. Privacy Policy Site Usage Agreement The answer is yes. What was the question? At GreenLight, we don’t like the word "no." "No" annoys us. In fact, we barely even know what "no" means. We’re in the business of removing obstacles, reducing hassles and untying tricky rights knots so that any idea you come up with can become a reality. So go ahead and dream. We’ll help make it happen. fonts/MyriadPro_Regular.swf fonts/MyriadPro_Bold.swf CASE STUDIES REEL WHAT WE DO Satisfied Customers In the News Get in Touch Reel Here's our most recent compilation of Herculean clearance tasks we've successfully completed. It's exhausting work but someone's got to do it. Comcast Here's our most recent compilation of Herculean clearance tasks we've successfully completed. It's exhausting work but someone's got to do it.. Bounty Here's our most recent compilation of Herculean clearance tasks we've successfully completed. It's exhausting work but someone's got to do it. American Family Insurance Here's our most recent compilation of Herculean clearance tasks we've successfully completed. It's exhausting work but someone's got to do it. MORE CLIENT:: FOR:: WHAT:: CASE STUDIES tag TAG Heuer: The Duel Steve McQueen and Lewis Hamilton: "The Duel" Internet Campaign Cleared film clips from the feature film Le Mans TAG Heuer called upon longtime partner GreenLight to resurrect Hollywood legend Steve McQueen, so he could make an appearance in this cutting-edge viral campaign. Our team of dedicated specialists was tasked with clearing the way for this impressively realistic duel, in which sophisticated special effects were used to digitally insert Lewis Hamilton and his McLaren Formula one race car into scenes of the classic 1970 film, "Le Mans". mckinney McKinney & Silver Coldwell Banker "Iconic Homes" Campaign Cleared Landmarks and Buildings Coldwell Banker launched a series of marketing campaigns in 2009 highlighting the company's innovation and hope for the future of real estate. Advertising agency, McKinney & Silver immediately turned to GreenLight to help clear media for the first of these series titled "Iconic Homes" which featured notable properties such as the historic White House, Frank Lloyd's Fallingwater to the space-age Jetson's residence. fallon Fallon UK Orange Wednesday Campaign Cleared thematic and character rights of The Wicked Witch of the West from, "The Wizard of Oz" Orange, UK’s mobile phone giant, celebrated its 5th anniversary of their famous two-for-one movie night promotion "Orange Wednesdays" with a new campaign - and GreenLight was there to help. Fallon, Orange’s new advertising agency, teamed up with GreenLight to work on a concept. After speaking to various major studios, we narrowed down the best antihero and baddie to be the face of the campaign, the Wicked Witch of the West and the cheeky Monkey, from the iconic film, The Wizard of Oz. It took a lot of persuasion, and the art of wizardly negotiation to get the studio’s final blessing and approval. The result was a hugely successful campaign. element 79 Element 79, Chicago American Family Insurance Studio copyrights and inspiration rights for three classic TV shows. In creating an integrated print, radio, TV, and online campaign for American Family Insurance, ad agency Element 79, based in Chicago, wanted to include iconic American pop culture references. One big catch was that they were on a tight timeline and it was the holiday season. Element 79 turned to GreenLight to clear the use of clips from the popular TV shows Green Acres, The Munsters, and The Brady Bunch. With its unrivaled rolodex of Hollywood contacts, GreenLight cleared the required rights in just three days, allowing Element 79 to present a winning ad. butler Butler Shine Stern & Partners Radio Shack TV Commercial Name and likeness of Albert Einstein GreenLight leveraged its multifaceted roster of iconic personalities and swiftly cleared the likeness of Albert Einstein, helping Butler; Shine Stern & Partners bring to life this humorous Radio Shack television advertisement which was a part of a series of 12 spots that ran consecutively. --> screenlife Screenlife Scene it? Games Rights to film clips and stills from over 30 Italian, French and Spanish titles. Screenlife- Makers of the "Scene It?" Brand of Games In order to grow and internationalize their wildly successful "Scene It?" brand of DVD games, Screenlife Games came to GreenLight to acquire difficult to license European film content. Our multi lingual Rights Clearance teams used their international savoir faire to negotiate with talent and film studios in France, Spain and Italy and licensed content deals for several versions of Screenlife's language specific movie games, including for the new downloadable XBox format. More than 30 titles were licensed including Deux Frres (Two Brothers), La Haine (Hate), Abre Los Ojos (Open Your Eyes), Los Otros (The Others), and Mar Adentro (The Sea inside). From negotiating with rights holders in their own language to closing benchmark setting deals, GreenLight delivered on time and on budget, with nothing lost in translation. How do you say "completely and utterly brilliant" in French? euro rscg Euro RSCG C&O Natixis Asset Management Rights to images of famous architectural landmarks for an advertising campaign. One presumes, when having something tailor-made, that it will take a bit of time. Unless, of course, you are an advertising agency with a big time client who's got no time to waste. Natixis Asset Management, a European investment management firm, and their agency decided that they wanted to draw a parallel between their bespoke financial products and high-end design and architecture. They had big ambitions, high expectations, a long list of images they wanted to use and, as always, very tight deadlines. GreenLight moved in at breakneck speed, identified the rights holders (no simple task) and cleared the way for use of images of famous structures such as I.M. Pei's glass pyramid at the Louvre in Paris, Frank Gehry's :Dancing" building in Prague and many others too numerous to count and too exhausting to even think about. We all needed a nap after this one. ddb DDB Nike Rights to inspirational sports clips and images. When Nike and their advertising agency, DDB France, decided to incorporate inspiring moments from sporting events around the world into their TV, internet and PR campaigns, they figured that it wouldn’t be too hard to, well, just do it. Not so fast. The issues of research and licensing surfaced and GreenLight was called in to get the project out of the blocks. Negotiations ensued with Premier League, Wimbledon, the Augusta Masters golf tournament and others to choose the right clips and guarantee there were no licensing false starts. The resulting advertising was historically significant, inspirational and thoroughly cleared for take-off. goodby Goodby, Silverstein and Partners Comcast Host, guest star and contestant image rights, guild negotiations. Old game shows never die, they just wait to be exhumed. And then the fun begins. When Comcast and their ad agency, Goodby, Silverstein and Partners decided that the $20,000 Pyramid, an American game show classic, was just the ticket to set themselves apart in a competitive marketplace, it opened a Pandora's box of rights issues. Rights to the show, contacting the host, guest star and contestant for approval, guild negotiations ... the list of obstacles went on and on. Let's not forget the clip Comcast wanted to use last aired over 30 years ago. GreenLight was up to the challenge, though, and in record time cleared up every last usage issue. Jackpot! ballantines Ballantine's Scotch Whiskey European print and internet campaign Rights to images of icons Steve McQueen and John McEnroe. Steve McQueen, John McEnroe and Ballantine's Scotch Whiskey. What better blend to get Europe's beverage of choice into the glasses of the thirsty masses in Spain and Portugal? But then the pounding headache of negotiating and licensing set in and Ballantine's called in GreenLight to ease the pain. GreenLight deftly secured the rights to the images of these whiskey loving icons and their symbols and smoothed the way for an evocative print and internet campaign. matsushita Matsushita Electronics Matsushita Electronics Rights usage for images of Ukrainian gymnast Anna Bessonova. It may only have been a single famous face, but it needed to go everywhere. Japanese electronic giant Matsushita, a company that makes products including brand names Panasonic and Technics, decided Ukranian gymnast Anna Bessanova was just the celebrity to put the spring into their new advertising campaign. The catch was they needed to secure the rights to her image for use on television and satellite commercials, at cinemas, on outdoor event screens, in print advertising and just about any other media outlet imaginable. GreenLight into action and before you say "double back handspring with a twist," had cleared the rights to her image for up to a year. That’s a gold medal performance! dresdner Dresdner Bank Dresdner Bank Rights for images of Jimi Hendrix, Albert Einstein, and more. Why do deceased icons have to be so difficult? Dresdner Kleinwort, a European bank of distinction, wanted to brush the dust off and freshen up their image a bit. Their advertising partner thought of pairing disparate icons – famous for completely different reasons – to show how their bank can help a wide array of personalities to achieve their financial goals. But who could clear Marilyn Monroe and Jimi Hendrix? GreenLight broke out the Ouija board, contacted the gatekeepers of these estates, and cleared not only Monroe and Hendrix but Albert Einstein and Maria Callas as well just for kicks. The print ads – which paired the two duos in the back of a cab and on a couch – were stunning, provocative and made the point quite nicely, thank you very much, that Dresdner Kleinwort was anything but a stuffy bank. holcim Holcim Rights to the song "Que Sera, Sera" Acquired publishing rights to use song as background music for a commercial. What do a cement company and obtaining the rights to use a classic tune have in common? It's all about being hard. When Holcim, one of the world's leading suppliers of cement and aggregates decided that the classic "Que Sera, Sera" was just the background music to set the tune for a commercial to run on Indonesian television, they turned to GreenLight to lay the foundation. In record time, our team of experts contacted the rights holders to the Raymond B. Evans song and cleared the song for use. Soon, that old time favorite was on air in homes from Jakarta to Subang. Overview Film & TV Music Talent Icons Properties Why GreenLight? Overview GreenLight is a leading global consultancy providing corporate, advertising and media clients access to iconic music, film, entertainment content and celebrities. We are experts at resolving legal and logistical hassles our clients are wrestling with, relieving them of stress and saving both time and money. Our team conducts thousands of clearances every year for various assets and properties worldwide. We have patience so you don't have to. The Empire State Building design is a trademark of Empire State Building Company L.L.C. and is used with permission. Film & TV You have to have worked inside the entertainment beast for a while to understand how the wheels of that industry mesh. We have people who put in their time at the Hollywood studios, talent agencies and other media outlets and who can navigate the shallows and rapids of rights clearance for the clips you want and need to best express your idea. Music Some of our people have worked for years at Sony BMG, Warner Music Group, Disney Music Group and many others. They love their i-pods as much as the next guy (maybe more), understand the intricacies of music rights, and know full well just how critical a specific song can be to making your project rock. Talent We're sensitive to the personalities involved when working with celebrities and talent. Over the years, we've established strong working relationships with all major rights holders, including, but not limited to, the major movie studios, record labels, publishers, talent, and entertainment agencies. Icons We believe in reincarnation. But we also know the rights to an icon’s image can be incredibly expensive to come by. We have close contacts to the gatekeepers to many of the most desirable and commercially viable estates and have had great success in getting legendary personalities to put in an appearance from the beyond. Our impressive roster of clients includes: Albert Einstein Bruce Lee Steve McQueen Johnny Cash Mae West The Wright Brothers Thomas Edison Buzz Aldrin Maria Callas Take a closer look. Bruce Lee http://www.greenlightrights.com/brucelee Steve McQueen http://www.stevemcqueen.com Wright Brothers http://www.wrightbrothers.info Einstein http://www.einstein.biz Mae West http://allaboutmae.com/ Top reasons to work with us: 1. We back up our work with an indemnified rights license. 2. We're smart about money and can advise on a budget. 3. We can scope out potential rights issues land-mines. We can help with a "Plan B" back up. 4. We know how to talk to people in Japanese,Spanish, French, Italian, German, Portuguese, Polish, and Gudjurati. 6. We are almost superhumanly patient, when navigating the maddening intricacies of rights clearances. Properties This is one of our favorite categories, mainly because it is so completely inane that it causes great merriment in our offices. If the London Eye, Barbie, a Fender Guitar, an Eames Lounge Chair or the Empire State Building are going to turn up in your print ad or commercial, you need someone's permission. Also, did you know that you need a license to use an image of the Eiffel Tower illuminated at night, but that a daytime shot is free and clear? How random is that? Who else but GreenLight knows this sort of stuff? We live for rights clearance trivia! © Copyright Tour Eiffel - illuminations Pierre Bideau Apparently, people are happy with us. Here are a few words from some very satisfied customers, all of whom report sleeping far better at night after having worked with us than prior: MORE "This team is the perfect fit for this job. They understand our creative vision and have the Hollywood and global entertainment industry connections, as well as rights and music clearance experience to deliver the content. They help us navigate unfamiliar waters, avoid roadblocks and unnecessary risks." Teddi Hernandez Licensing director at Hallmark "Navigating the French and Spanish versions of the game was a new challenge for us as we worked with studios and labels outside North America. The strong relationships that GreenLight has with entertainment companies and rights holders worldwide helped expedite the licensing process." Charles Harper VP, Business Development at Screenlife "GreenLight helped elevate our ad to a whole new level by helping to find and secure just the right people to communicate our message. They handle more than 5,000 clearances a year, we knew they’d be the right partner as BC Hydro tries to start a social movement towards energy efficiency." Lynn Bonham Broadcast Producer, DDB Canada "GreenLight was a true partner in helping us negotiate rights and clearances for a high-profile, global Ballantine's whisky campaign. Their insight into negotiation strategy with well-known celebrities was instrumental in securing the deals and helping us deliver a top-notch advertising campaign. I would highly recommend working with GreenLight for all third party rights clearance projects." Stacy Koetsier Client Director at Publicis UK "Our trivia games are filled with movie clips, songs, and all sorts of photographs from historical images all the way up to current celebrities. Working closely with GreenLight made everything simpler; they were able get the iconic content we asked for, as well as come back with more and better options we didn't even know about. Our writers took the new media and ran with it, and together we made a great game." Ethan Shaftel ODVD Games GreenLight was instrumental in handling publicity rights clearances for many of the artists represented in U2's video...Without our close partnership with GreenLight, the video would have been impossible to produce on schedule. Jeff Estow Director of Business Affairs, Modernista! "We approached GreenLight because of their established, trusted reputation and global resources. Working with GreenLight ensured that we were able to secure all the third party rights we needed in the timeframe we needed them. They were a true creative partner and delivered flawlessly without skipping a beat." Daphne Ng Executive Producer, JWT Singapore "During the preproduction phase, GreenLight was extremely valuable to us in obtaining the licensing rights to our iconic American Families. As we moved through production, our broadcast, online and print work was cleared quickly, thanks largely to GreenLight's relationships with the studios." Patrick Brennan Producer, Element 79 Chicago News God knows we've tried to be discreet, but word appears to be getting out. We've been turning up in the press, and here's what they're saying: Press Oct 28, 2009 GreenLight Featured On CNN American Morning David Reeder, VP of GreenLight, provides commentary on celebrities making a living on their iconic images. http://amfix.blogs.cnn.com/2009/10/27/dead-celebs-cash-in/ Sept 30, 2009 GreenLight Featured on 60 Minutes CBS Premier Show 60 Minutes segment on deceased celebrity rights management, establishes GreenLight as one of the big players in the business. http://www.cbsnews.com/video/watch/?id=5345034n Sept 30, 2009 Corbis Holds Storied Exhibition to Mark 20th Anniversary New York Exhibition Co-Presented by GreenLight Features Notable Voices Sharing their Insights on Iconic Photos /content/en-US/press_releases/Storied_NY_Event_FINAL_9.24.09.pdf Sept 21, 2009 GreenLight Ad Gauge of the 61st annual Primetime Emmy Awards Ad Reviews, The Winners and Losers among Star-Studded Brands /content/en-US/press_releases/Greenlight_Ad Gauge_Emmy_Sep09_FINAL.pdf Sept 21, 2009 Celeb Endorsements Plummet, Brands Turn Up the Music in 2009 Emmy Ads Analysis of TV Commercials Broadcast during The Emmys Reveals Celeb Endorsements Down Nearly 75% from Last Year and Licensed Pop Music up by More than a Third /content/en-US/press_releases/GreenLight Ad Gauge_FINAL2.pdf Sept 08, 2009 GreenLight to Represent Personality Rights of Bruce Lee GreenLight’s Celebrity-Estate Representation Experts to Help Enhance Lee’s Legacy and Manage Licensing Opportunities /content/en-US/press_releases/Bruce_Lee_FINAL2_US.pdf June 24, 2009 100 Years after Historic New York City Flight, the Wright Brothers Continue to Inspire New Generations of Fliers and Fans The Wright Brothers Have Become Icons of Innovation a Century after a Daring Flight Around the Statue of Liberty Introduced the Wonder of Flight to Millions of Americans /content/en-US/press_releases/GreenLight_Wrights_FINAL.pdf May 21, 2009 GreenLight to Represent Personality Rights of Thomas Alva Edison Estate of Legendary Inventor Leveraging GreenLight’s Global Reach to Expand Licensing Activities /content/en-US/press_releases/GreenLight_Edison_FINAL_US.pdf April 21, 2009 GreenLight to Represent Personality Rights of Johnny Cash and June Carter Cash Celebrity-Estate Representation Experts to Help Maintain Johnny and June’s Legacies and Manage Licensing Activities /content/en-US/press_releases/Cash%20and%20Carter_Press%20Release_FINAL2_US.pages.pdf February 9, 2009 Brands Drop Celebs But Keep Their Music in 2009 Grammy Ads First Ever GreenLight Ad Gauge of the 2009 Grammy Awards... /content/en-US/press_releases/GreenLight%20Ad%20Gauge_FINAL.pdf January 27, 2009 GreenLight Helps Toyota Show the World that No Idea is Absurd Thought-Provoking Einstein Quote in Advertising Campaign Highlights Toyota’s Philosophy... /content/en-US/press_releases/GreenLight%20Toyota_FINAL_US.pdf December 16, 2008 Brands Get the Greenlight to Ride Street Art Trend GreenLight Adds Acclaimed THUNDERDOG COLLECTIVE to Rights Representation Roster... /content/en-US/press_releases/121108_Greenlight_Press_Thunderdog%20Rights%20Rep_US.pdf June 19, 2008 Corbis’ Rights Services Division to Rebrand as "GreenLight" Newly Created Company Expands Offering to Include Talent Negotiation /content/en-US/press_releases/GreenLight%20Launch_FINAL.pdf June 19, 2008 GreenLight Announces Recent Steve McQueen Licensing Agreements Deals include New Motorcycle, Racing Gear as well as Specialty Apparel /content/en-US/press_releases/SMQ%20Licensing_FINAL2.pdf GET IN TOUCH If rights issues are putting a damper on your creativity, get in touch. Email Rights. Name Company Email Phone Message HOW DID YOU HEAR ABOUT US? Yes, send me GreenLight promotions and newsletters Submit Invalid entry, please retry. Thank you for your note! Someone will contact you shortly to help ease your rights and usage pain!